UNIONDALE, NY (August 5, 2002) - The arrival of the New Birmingham Metro Yellow Book in February 2003 will bring much benefit to the area. It will bring savings to advertisers by offering a cost-effective alternative to current directories and convenience to consumers by providing comprehensive information about the entire metro area in one easy-to-use directory. The new directory includes business yellow pages and white pages listings throughout the greater Birmingham area, including North Shelby, Bessemer, Chelsea, Leeds, Moody and Trussville. Right now, Verizon, BellSouth, and Alltell cover nearly the same area with five separate directories. More than 420,000 copies of the directory will be delivered free to residences and businesses in February 2003.
While Yellow Book's Over The Mountain Yellow Pages has achieved significant usage and advertiser satisfaction in the past eight years, dramatic growth in the Birmingham market and new consumer shopping and commuting patterns have created demand for a single yellow pages directory serving the greater Birmingham area.
"Business in Birmingham is growing at an incredible rate. The Birmingham-Tuscaloosa corridor was ranked as the third hottest metro area in the country for starting and growing a business." said Joe Walsh, Chief Executive Officer of Yellow Book USA. "By publishing one comprehensive directory with extremely reasonable advertising rates, Yellow Book is helping those businesses grow even more by eliminating the need to pay BellSouth and Verizon's high rates for multiple directory placements."
The oldest and largest competitive yellow pages publisher in the United States, Yellow Book USA is an innovative industry leader producing books that are easier to use, and provide a full range of convenient features including area maps, money-saving coupons, restaurant menus and a comprehensive listing of community services.
The value of advertising in the new Yellow Book directory is demonstrated through the success of the existing Over The Mountain Yellow Book.
Dr. Carol Spink confirms that her dentistry practice has grown in large part due to her Yellow Book advertisement. "The source of our new patients is about 50% referrals from the phone book. When I took my ad out of BellSouth and moved up to a full page ad in Yellow Book, my average number of new patients per month almost tripled in six months. This is the only advertising for which I have seen this much response and success."
With the results achieved by the existing Over The Mountain Yellow Book, it is expected that extending coverage of the new Birmingham Metro Yellow Book to four times the coverage area will bring increased results to local businesses.
Established in l930, Yellow Book USA has in recent years made a number of strategic acquisitions and entered scores of new markets, making it the largest independent yellow pages publisher in the nation. The recent expansion to include McLeodUSA's telephone directory publishing business extended Yellow Book's presence into 39 states, more than any other U.S. yellow pages publisher. Yellow Book currently publishes over 500 directories with a circulation of 60 million.
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