UNIONDALE, NY (September 16, 2002) - Yellow Book USA today announced it is publishing a comprehensive yellow pages directory for the Woodbridge/Stafford business community in August 2003. The Woodbridge/Stafford Yellow Book will provide a cost-effective alternative to the current directories serving the area and convenience to consumers by including comprehensive information about the entire Woodbridge/Stafford area in one easy-to-use directory.
The new Woodbridge/Stafford Yellow Book will cover the same territory that is now covered by Verizon. It will include business yellow and white page listings, in addition to residential white page listings, for the entire Woodbridge/Stafford area including the towns of Dumfries, Occoquan, Quantico, Triangle, Woodbridge, Brooke, Garrisonville, and Stafford. The new Woodbridge/Stafford Yellow Book will complement Yellow Book's Manassas/Warrenton and Northern Virginia directories and 98,000 books will be delivered free to residences and businesses next summer.
Said Joe Walsh, president and CEO of Yellow Book USA, "Advertisers don't have to pay Verizon's high advertising rates to reach consumers in the Woodbridge/Stafford area. The growth in this area justifies one easy-to-use directory for consumers."
The oldest and largest competitive yellow pages publisher in the United States, Yellow Book USA is an innovative leader producing books that are easier to use, and provide a full range of convenient features including area maps, zip code information, coupons, restaurant menus and a comprehensive listing of community services.
"Consumers benefit from Yellow Book's large print, making it easier to search for business information," said Walsh, "Because our directory will be used regularly, our advertisers will enjoy tremendous results. Yellow Book's success is based on the fact that we offer a more user-friendly, comprehensive product that gets used, at a fraction of the cost the phone company charges for businesses to advertise."
Businesses located in the Woodbridge / Stafford area can anticipate successful results similar to those enjoyed by advertisers in Northern Virginia as well as 39 states around the United States:
"I immediately received an excellent response from Yellow Book. The first month the book was out, I gained 4 accounts with billing up to $40,000. We are very busy because of Yellow Book and it is helping us open new accounts every week!" - D. Kitt, Value Vending
"Yellow Book is our only form of advertising. We receive between 10 to 15 leads per week from our yellow page program." - L. Rafferty, Style Roofing
"About 60-65% of all my new business comes from my ad in Yellow Book. The return on my investment is superior to any other form of advertising." - A. Lee, A&J Catering
"Business has increased tremendously since we started advertising in Yellow Book. This investment has more than paid for itself." - T. Main, Main's Heating & Air Conditioning, Inc.
Established in l930, Yellow Book USA has in recent years made a number of strategic acquisitions and entered scores of new markets, making it the largest independent yellow pages publisher in the nation. The recent acquisition of McLeodUSA's telephone directory publishing business extended Yellow Book's presence into 39 states, more than any other U.S. yellow pages publisher. Yellow Book currently publishes over 500 directories with a circulation of 60 million.
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