UNIONDALE, NY (October 15, 2002) - Yellow Book USA recently announced that it is publishing a new Hunterdon County/Southern Warren County Yellow Book this winter. Yellow Book will combine several of its local directories in western New Jersey to create one directory that will offer consumers information about the entire area in one easy-to-use directory.
The new directory will cover all of Hunterdon County from Tewksbury to Bloomsbury and Clinton to Flemington in addition to towns in Southern Warren County such as Washington, Harmony and Stewartsville. The Hunterdon County/Southern Warren County Yellow Book will consolidate business and consumer yellow pages listings and also have business and residential white pages listings. More than 90,000 copies of the directory will be delivered to residences and businesses in January 2003.
"We believe consolidating the existing directories will better serve the needs of consumers and advertisers in this part of western New Jersey," said Joe Walsh, chief executive officer of Yellow Book USA. "Yellow Book is committed to publishing comprehensive directories with extremely reasonable advertising rates. Consumers gain more choices and businesses reach more potential customers and realize increased revenues because Yellow Book has eliminated the need to pay for ad placements in multiple directories."
The oldest and largest competitive yellow pages publisher in the United States, Yellow Book USA is an innovative industry leader producing yellow pages directories that are easier to use and provide a full range of convenient features including area maps, money-saving coupons, restaurant menus and a comprehensive listing of community services, all listed in larger type and in an easy-to-read three column format.
The Hunterdon County/Southern Warren County Yellow Book is surrounded by eight other successful Yellow Books published in the New Jersey/Pennsylvania area: Lower Bucks County and the Lehigh Valley in Pennsylvania as well as in Mercer, Somerset, Morris, Sussex, Warren, and Camden Counties in New Jersey.
Current Yellow Book advertisers in Morris and Essex Counties attest to the return on their directory advertising investment:
"I have received 38 phone calls in less than a month. In the same amount of time I received only 20 phone calls from the ads in both of the Verizon directories that cover the same area." - Rose Marie, AIM Pest Control Professionals
"Since I started advertising with your book, I have seen a dramatic 30 percent increase in business." - Adrian Demich, owner, Encompass Tanning Salon
"Presently, I am receiving 2-3 calls per day, some of which are immediately turning into sales averaging $175 per transaction." - John Kaiser, president, Jake's Limo Service
Established in l930, Yellow Book USA has in recent years made a number of strategic acquisitions and entered scores of new markets, making it the largest independent yellow pages publisher in the nation. The recent acquisition of McLeodUSA's telephone directory publishing business extended Yellow Book's presence into 39 states, more than any other U.S. yellow pages publisher. Yellow Book currently publishes over 500 directories with a circulation of 60 million.
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