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New Yellow Book will Shatter Verizon Monopoly in Fredericksburg

UNIONDALE, NY (June 12, 2003) -Yellow Book USA, the largest independent yellow pages directory publisher, will soon extend its services to the residents and business owners in central Virginia. Yellow Book will offer Fredericksburg's yellow page users a superior phone directory as the company steps in to breakup Verizon's monopoly in the area.

The customized Yellow Book directory, designed specifically for the residents of Fredericksburg, will offer a comprehensive list of the area's attractions, accommodations and services. Local consumers will find Yellow Book to be highly effective as they search for local information, the best place to dine in Fredericksburg, or even the best plumber in town.

The new Fredericksburg Yellow Book will offer a full range of convenient features, including easy-to-read three column listings, larger print, area maps, zip code information, coupons, restaurant menus and a comprehensive listing of community services.

"The new Yellow Book directory will act as a bridge, connecting neighbor to neighbor and allowing Fredericksburg's residents to take advantage of their surrounding community," said Joe Walsh CEO of Yellow Book USA. "In addition to providing a great service to the residents, local businesses can now target their potential customers at nearly half the cost of advertising in the current Verizon directory."

Businesses in the Fredericksburg area can anticipate successful results similar to those enjoyed by other Northern Virginian, Manassas, Loudoun County and Woodbridge/Stafford Yellow Book advertisers:

  • "I have been advertising in Yellow Book for two years and I could not be happier with the results. During peak season, we receive 15 to 20 calls per day from our ad in the Loudoun County Yellow Book." - Angela Beverly, owner, Comfort Air
  • "I have been extremely happy with the results I get from the Loudoun County Yellow Book. As a result, I have increased my business about thirty percent this year. Dollar for dollar Yellow Book is the best yellow pages advertising in the area." Harry Street, owner, HP Street Construction Co.
  • "As I reduced my commitment to the former monopoly yellow pages and increased what I am doing with Yellow Book, I am getting far better results for my advertising dollar." - R. Weed, owner, Robert Weed Law Office

Established in l930, Yellow Book USA is the oldest and largest independent yellow pages publisher in the nation. In recent years, Yellow Book has made a number of strategic acquisitions and entered scores of new markets. The 2002 acquisitions of McLeodUSA's telephone directory publishing unit and the National Directory Company have extended Yellow Book's presence into 41 states and the District of Columbia, more states than any other U.S. yellow pages publisher.

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