Verizon Directories Corp., an arm of the telecommunications giant, has brought a federal lawsuit against its largest competitor, Yellow Book USA, charging a series of funny and hyperbolic brand identity ads run by Yellow Book constitutes unfair advertising. A federal bench trial is slated to begin today, Monday, July 26, before Judge Jack B. Weinstein in U.S District Court in Brooklyn.

Who/What: Verizon sues Yellow Book claiming a series of funny ads is unfair

Where: Courtroom of U.S. District Judge Jack B. Weinstein

Courtroom 10, Sixth Floor

Brooklyn Federal Court

225 Cadman Plaza East

When: Trial slated to begin 10 a.m.

Monday, July 26, 2004

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