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Yellow Book USA and Clarke Directory Publications Join Forces in California


UNIONDALE, NY (January 5, 2006)
Yellow Book USA announced today that it has acquired the directory publishing business of Clarke Directory Publications, Inc., of Irwindale, California.

The acquisition, which includes the Arcadia, Glendora, Hacienda Heights and Inland directories of Clarke, represents a union of successful companies that are led by two of the strongest voices in the independent yellow pages publishing industry; Joe Walsh, President and CEO of Yellow Book USA and James Clarke, Sr., CEO of Clarke Directory Publications.

"Clarke Directory Publications is a highly successful, family-run business that consistently publishes great directories.  For generations Yellow Book and Clarke have been committed to providing consumers with high quality yellow pages directories and to giving businesses more competitive and favorable advertising rates than the phone company directories. It's a philosophy that has worked well for both companies," said Mr. Walsh.

"I have great admiration for Joe Walsh and the remarkable organization he has built. I am confident that the tradition of excellence that Clarke has established will be in good hands with Yellow Book. Furthermore, I am pleased that Clarke Directory Publications will be associated with a company that shares the same values," said Mr. Clarke.

Established in 1930, Yellow Book USA is the oldest and largest independent yellow pages publisher in the nation.  In recent years, Yellow Book has made a number of strategic acquisitions and entered scores of new markets.  With its July 2005 acquisition of TransWestern Publishing, Yellow Book now publishes approximately 900 directories in 46 states and the District of Columbia with a distribution of over 100 million.   

About Clarke Directory Publications

Clarke Directory Publications has boasted for decades that they have the highest ad renewal rate in the yellow pages industry. Established in 1950, Clarke Directory Publications was one of California's first independent directory publishers. The company currently distributes four directories covering 38 cities in Southern California, with a circulation of over 800,000.

 

 

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