UNIONDALE, NY (February 8, 2006) - Yellow Book USA announced today that it has acquired the search engine marketing company Click Forward Marketing LLC, based in Coral Gables, Florida.  This acquisition brings together the technological skills of Click Forward with the nationwide sales force of Yellow Book and will allow Yellow Book to deliver low cost leads to advertisers by placing their ads efficiently across the internet. 

"We feel that Click Forward is the best of breed and is a natural fit within our portfolio of products," said Joe Walsh, President and CEO of Yellow Book USA. "By working with Click Forward, Yellow Book will be able to continue to connect buyers and sellers together in a way that will provide more choices to the consumer and a great return on investment for small business owners.  The acquisition of Click Forward represents another step in Yellow Book's continued focus on the internet.  With over 5,000 sales people nationwide, it makes sense for Yellow Book to innovate and expand its product offerings both in print and online." 

Gary Arthurs, President of Click Forward, added, "The Click Forward team is excited to join the Yellow Book family.  Just like Yellow Book, Click Forward's technology and people have focused on helping businesses gain 'leads for less.'  We believe that our product, combined with Yellow Book's local and national sales organizations, will provide an incredible value for advertisers nationwide."

 
Yellow Book will retain all of Click Forward's staff, including its three principals: Gary Arthurs, Alex Stancioff and Milen Mishkovsky.

About Yellow Book USA

Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book today publishes approximately 900 print directories with an annual circulation of over 100 million.  The company's Yellowbook.com website reaches millions of internet users who find the site on computers and mobile phones, through organic web searches, as well as on Yellow Book's network of partner sites. The company's familiar, humorous advertising campaign has made Yellow Book one of the nation's most recognized brands. Yellow Book employs over 5,000 salespeople, one of the largest media sales forces in the US. Yellow Book has made some 50 acquisitions in the past decade and, with its July 2005 acquisition of TransWestern Publishing, now operates in 46 states plus the District of Columbia.

About Click Forward

Click Forward is a leader in providing enterprise level outsourcing of Internet advertising for directory publishers worldwide. The company's proprietary software allows for more efficient generation of search engine listings and managing bids for thousands of local advertisers simultaneously. Since 2003, Click Forward has streamlined a development model that helps clients to achieve an exceptionally high level of technical excellence at affordable costs.