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-- National Publisher Offers More Choices for Consumers
and Cheap Leads for Advertisers --
UNIONDALE, NY (February 21, 2006) - Yellow Book USA, the oldest and largest independent yellow pages publisher in America, announced today that it will be publishing a new Cleveland directory.
The new Cleveland Yellow Book will serve a population of over 1.4 million, significantly increasing the company's presence in the state of Ohio. Yellow Book already publishes 26 successful directories throughout the state with a circulation of 4.1 million, including major markets such as Columbus, Toledo, Dayton and Cincinnati. In fact, Yellow Book and its predecessors have been publishing directories in the state since 1951.
The new directory will be packed with information and special features such as money-saving coupons, restaurant menus, area maps and more. In addition to benefiting consumers, Yellow Book will offer local businesses an affordable alternative to SBC. Advertising rates in the new Cleveland Yellow Book are up to half the cost of the SBC Cleveland directory.
"Lower advertising rates for businesses result in more and larger ads for consumers to choose from when selecting a merchant," said Joe Walsh, President and CEO of Yellow Book USA. "Greater choices for consumers and a better return on investment for advertisers are why Yellow Book is the phenomenon sweeping the nation."
The secret is out - Yellow Book offers leads for less and small businesses in America are choosing Yellow Book.
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book today publishes approximately 900 print directories with an annual circulation of over 100 million nationally. Yellowbook.com, the company's online directory, reaches millions of users via computers and mobile phones, through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaign has made Yellow Book one of the nation's most recognized brands. Yellow Book employs over 5,000 salespeople, one of the largest media sales forces in the US. Over the past decade, Yellow Book has made some 50 acquisitions and, with its July 2005 acquisition of TransWestern Publishing, now operates in 46 states plus the District of Columbia.
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