UNIONDALE, NY (March 24, 2006) - Yellow Book USA announced today that it has acquired two yellow pages directories from Banana Publishing of Springfield, Massachusetts.
The acquisition includes the Border Busters East directory covering the Massachusetts towns of East Longmeadow, Longmeadow, Wilbraham and Hampden, and the Connecticut towns of Enfield and Somers and the Border Busters West directory covering the Massachusetts towns of West Springfield, Agawam, and Southwick, and the Connecticut towns of West Suffield, Suffield, Granby, North Granby and West Granby.
Stephen Cosenke, President of Border Busters directories, said, "This is an exciting opportunity for us. Our customers will benefit from the resources Yellow Book brings with its nationally-recognized brand, its product resources and its product expertise. The acquisition will also create career advancement opportunities for our employees."
About Yellow BookUSA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book today publishes approximately 900 print directories with an annual circulation of over 100 million. Yellowbook.com, the company's online directory reaches millions of users via computers and mobile phones, through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaign has made Yellow Book one of the nation's most recognized brands. Yellow Book employs over 5,000 salespeople, one of the largest media sales forces in the US. Over the past decade Yellow Book has made over 50 acquisitions and, with its July 2005 acquisition of TransWestern Publishing, now operates in 46 states plus the District of Columbia.
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