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-- Legendary Hollywood Icon David Carradine
Stars in New TV Spots --
UNIONDALE, NY (July 24, 2006)
- Yellow Book USA, the nation's oldest and largest independent yellow pages publisher, will launch a high-profile television ad campaign created by Trahan, Burden & Charles (TBC), continuing the brand awareness efforts for its print directories and local search engine www.yellowbook.com. The campaign, which will feature television and film star David Carradine, will begin airing nationwide July 24, 2006.
The campaign includes multiple spots that focus on the Yellow Book search engine, www.yellowbook.com, as well as the traditional print directory.
David Carradine has starred in more than 115 feature films including the award-winning Bound for Glory, smash hits Kill Bill Vol. I and II, and more than 80 starring roles and guest appearances on TV including the critically acclaimed series Kung Fu.
"David Carradine is an American pop culture icon and appeals to that wide range of consumers who are Yellow Book users," said Allan Charles, chief creative officer and founding partner of TBC.
Carradine plays a guru enlightening a young seeker. In one spot, the guru explains, "Everyone is searching for something after all, it is a material world" and with yellowbook.com, you " "just type in what and where." The spot concludes with the young seeker realizing that www.yellowbook.com is a source of "infinite information."
"The products we provide enable consumers to choose the way they search for the information they need, whether it be online or in our print directories," said Joe Walsh, President & CEO of Yellow Book USA. "Building upon our prior branding efforts, our new campaign showcases our great products in an unexpected and engaging way. At Yellow Book, we've always been focused on the consumers who use our directories, in addition to delivering a cost-effective yellow pages option for our business advertisers."
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book expects to publish more than 970 printed directory editions in the 2007 financial year and to circulate approximately 126 million books. Yellowbook.com, the company's online directory reaches millions of users via computers and mobile phones, through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaigns have made Yellow Book one of the nation's most recognized brands. Yellow Book employs approximately 6,000 salespeople, one of the largest media sales forces in the US. Over the past decade Yellow Book has made around 45 acquisitions and, with its July 2005 acquisition of TransWestern Publishing, now operates in 46 states plus the District of Columbia.
About TBC Advertising & Public Relations
Founded in 1974 as Trahan Burden & Charles, TBC Advertising & Public Relations is an independent agency with expertise in traditional print and broadcast advertising, direct response advertising, interactive advertising and marketing, public relations and media buying and planning. Its clients include Dow Jones & Co., the Baltimore Orioles, Lending Tree, Inc., Gaylord Entertainment, Yellow Book USA and other national and regional marketers. Based in Baltimore, the company also has an office in New York.
Yellow Book "Guru" Credits
Creative Director: Allan Charles
Agency Producer: Kelly Mulligan
Executive Producer/A.D.: Kenny Klompus
Copywriter: Allan Charles/Mike Irvine
Production Company: Charles Street Films
TBC Art Director: Joe Moscati
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