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- Serving residents with both print and online access to local businesses -
UNIONDALE, NY (October 30, 2006) - Yellow Book USA, the oldest and largest independent publisher of yellow pages, announced today that they will be publishing a new yellow pages directory covering the Centre and Northern Huntingdon Counties, including State College, Pennsylvania - home to Penn State University.
The new directory will serve a resident population of more than 140,000, and will provide local consumers and many Penn State students with buying information for the services and goods they require in both a print directory and online, a convenient option for college students.
The print directory will include special features such as money-saving coupons, restaurant menus, emergency numbers, local maps, Penn State campus maps, and stadium seating maps--including Beaver Stadium.
"Our new Centre and Northern Huntingdon Counties Yellow Book will provide full and part-time residents with a user-friendly directory that is packed with buying information," said Joe Walsh, CEO of Yellow Book USA. "Local buying information will also be available on www.yellowbook.com."
Yellow Book's strategic focus on the end user helps drive usage, and advertisers benefit with cost-effective advertising options that help them to attract customers.
The entry into State College marks the 42nd local Yellow Book directory published in Pennsylvania
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book expects to publish more than 970 printed directory editions in its 2007 fiscal year and to circulate approximately 126 million books. Yellowbook.com, the company's online directory reaches millions of users via computers and mobile phones, through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaign has made Yellow Book one of the nation's most recognized brands. Yellow Book has approximately 6,000 sales employees, one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made around 45 acquisitions and, with its July 2005 acquisition of TransWestern Publishing, now operates in 46 states plus the District of Columbia.
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