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-- Acquisition Serves Communities
along the Washington and Oregon Coastline --
UNIONDALE, NY (November 29, 2006) - Yellow Book, the nation's oldest and largest independent yellow pages directory, announced today that it has acquired the Coastal Telephone Directory, which serves communities along the Washington and Oregon coast, from Impact Directories.
With this acquisition, Yellow Book will publish directories for coastal communities including Oregon's North Coast towns, Astoria and Warrenton, and Long Beach Peninsula in Washington State. The new Yellow Book Coastal Directory will be full of buying information and helpful local information, such as maps and restaurant menus popular for residents and tourists.
"We are looking forward to serving these coastal communities," said Joe Walsh, Yellow Book's CEO. "By publishing directories that are rich in content, Yellow Book will deliver information and choices to residents and visitors, and an affordable advertising option to business owners."
Residents of these coastal towns--and visitors researching accommodations and restaurants in advance of their visit--will be able to search for local information on Yellowbook.com, another popular online search method for buying information.
Yellow Book currently publishes 13 directories in the state of Washington with a circulation of 2.5 million, and 17 directories in Oregon with a distribution of more than 2 million.
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book expects to publish more than 970 printed directory editions in its 2007 fiscal year and to circulate approximately 126 million books. Yellowbook.com, the company's online directory reaches millions of users via computers and mobile phones, through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaign has made Yellow Book one of the nation's most recognized brands. Yellow Book has approximately 6,000 sales employees, one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made around 45 acquisitions and now operates in 46 states plus the District of Columbia.
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