-- Consumers in Roxborough and Manayunk to Benefit by Purchase --
UNIONDALE, NY (December 13, 2006) - Yellow Book USA, the nation's oldest and largest independent publisher of yellow pages directories, announced today that it has purchased the Roxborough - Manayunk - East Falls - Lafayette Hill Directory from Rabelo Advertising, Inc.
With this acquisition, Yellow Book will provide a local directory for consumers who live near Main Street and along Ridge Pike from East Falls to Lafayette Hill. This directory will complement the many successful existing Yellow Book directories that are already well known throughout the Philadelphia region.
As with other Yellow Book directories, this directory will be rich with buying information, and will be localized with the area consumer in mind.
"Our philosophy is to put the end user first," said Joe Walsh, Yellow Book's CEO. "This is an example of Yellow Book's commitment to providing relevant information and choices for our users."
Yellow Book also offers consumers the option to search online for local businesses with www.yellowbook.com, one of the fastest growing websites in the nation for local buying information.
Yellow Book currently publishes 46 directories throughout Pennsylvania with a distribution of more than 6 million copies to area homes and businesses. Yellow Book also makes King of Prussia, Pennsylvania home to regional offices with approximately 680 employees.
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book expects to publish more than 970 printed directory editions in its 2007 fiscal year and to circulate approximately 126 million books. Yellowbook.com, the company's online directory, reaches millions of users via computers and mobile phones, through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaign has made Yellow Book one of the nation's most recognized brands. Yellow Book has approximately 6,000 sales employees, one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made over 50 acquisitions and now operates in 46 states plus the District of Columbia.
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