-- Acquisition Increases State-wide Coverage --
UNIONDALE, NY (December 20, 2006)
- Yellow Book USA, the nation's #1 independent publisher of yellow pages, announced today the acquisition of three directories serving central California from Star S Publishing. The acquired directories include the Visalia Community Directory, the Hanford/Lemoore Community Directory and the Tulare Community Directory. In total, more than 140,000 copies will be delivered to homes and businesses.
This purchase will add to Yellow Book's significant presence in the state of California, where Yellow Book publishes 103 directories with a circulation of more than 13.7 million. Yellow Book's 75-plus year history of publishing consumer-focused directories will provide Kings and Tulare County residents with user-friendly, content-rich buying information, money saving coupons, full-process color display ads, and detailed street maps. In addition, Yellow Book will be adding an extensive restaurant menu section and more comprehensive community information that are hallmarks of the brand.
"The purchase of these community directories signifies Yellow Book's commitment to the state of California," said Joe Walsh, Yellow Book's CEO. "We will deliver the same quality products - in print and online - to these communities as we do in other local communities throughout the state, and continue to provide affordable rates to local advertisers."
Star S Publishing President Mark Stephens, who is staying on as a consultant to Yellow Book, said, "Yellow Book is an excellent choice to serve as Star S Publishing predecessor. They understand the needs of local businesses and treat them well. I know that we are putting our customers in very good hands." Yellow Book has retained the existing sales staff and plans no changes to the publication schedule.
Yellow Book and Yellowbook.com, the company's Internet yellow pages, help connect consumers with area businesses with easily searchable, comprehensive local print and online yellow pages directories throughout California and across the country.
Yellow Book has 30 offices throughout California with more than 780 employees.
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book expects to publish more than 970 printed directory editions in its 2007 fiscal year and to circulate approximately 126 million books. Yellowbook.com, the company's online directory, reaches millions of users via computers and mobile phones, through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaign has made Yellow Book one of the nation's most recognized brands. Yellow Book has approximately 6,000 sales employees, one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made over 50 acquisitions and now operates in 46 states plus the District of Columbia.