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-- Deal Delivers Best of Both Companies to Residents and Businesses --
UNIONDALE, NY (February 7, 2007) - Yellow Book USA, the nation's oldest and largest independent yellow pages provider, announced today that it has acquired The Paradise Yellow Pages from Paradise Media Group, LLC to deliver state-of-the-art print and Internet yellow pages in Hawaii.
Paradise Media Group publishes The Paradise Yellow Pages, which has offered low advertising rates and special features to businesses on the Hawaiian Islands since May, 2000. The company was established with the interests of local businesses, users and the community in mind. Yellow Book operates similarly, but brings over 75 years of yellow pages experience and a national reputation for delivering user friendly directories and low cost leads to businesses.
David Akina, founder of Paradise Yellow Pages, says that joining Yellow Book is a strategic decision that will benefit users, customers and employees. "I have been watching Yellow Book's growth and success for years, and admire the organization that its CEO, Joe Walsh, has built. I am pleased that Paradise Yellow Pages will be working with a company that shares the same values," said Akina.
Yellow Book has no plans for immediate change at Paradise Yellow Pages. It will combine the "best practices" of both companies to best serve consumers and advertisers. Akina and the employees of Paradise Pages will stay on with the business.
This purchase will provide Yellow Book the opportunity to add Hawaii to the list of 46 other states that the company already serves. Approximately 785,000 directories are expected to be circulated throughout Hawaii in 2007 with specific editions for the islands of Kauai, Oahu, Maui and Hawaii.
"We look forward to working with Paradise Yellow Pages to serve the people and businesses of Hawaii," said Joe Walsh, Yellow Book's CEO. "We will continue the positive momentum that Paradise has begun by developing win-win relationships with their advertisers and consumers."
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book expects to publish more than 970 print directory editions in its 2007 fiscal year and to circulate approximately 126 million books. Yellowbook.com, the company's online directory, reaches millions of users via computers and mobile phones, through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaign has made Yellow Book one of the nation's most recognized brands. Yellow Book has approximately 6,000 sales employees, one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made over 50 acquisitions and now operates in 47 states plus the District of Columbia. Visit the company's website at www.yellowbook.com.
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