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UNIONDALE, NY (March 15, 2007) - Consumers in Tupelo, Mississippi are turning to Yellow Book when searching for buying information, according to a syndicated study conducted by KN/SRI in December, 2006.
KN/SRI (Knowledge Networks/SRI), the survey research firm hired by the yellow pages industry to conduct an unbiased market share and usage results study, has revealed that the usage share for Yellow Book's Tupelo directory is 46.7% as compared to 37.5% for BellSouth's Greater Lee County directory in Yellow Book's directory distribution area proving that more consumers turn to Yellow Book when searching for buying information.*
"We develop our directories with the end user in mind by providing relevant buying information and added features, such as restaurant menus and coupons," says Joe Walsh CEO of Yellow Book. "The KN/SRI results are proof that consumers find our directory helpful and are using it when searching for information."
Yellow Book is the oldest and largest independent publisher of yellow pages directories in the United States and currently operates in 47 states plus the District of Columbia. Yellow Book came to Tupelo, Mississippi in 1998, and currently has 4 local offices and distributes 15 directories throughout the state. The next edition of the Yellow Book Tupelo directory will be distributed in November 2007.
Tupelo consumers can also find local businesses with Yellowbook.com, another popular search method for those who also look for buying information online.
*January-December 2006 Yellow Pages Market Reporter study conducted by Knowledge Networks/SRI.
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book expects to publish more than 970 printed directory editions in its 2007 fiscal year and to circulate approximately 126 million books. Yellowbook.com, the company's online directory, reaches millions of users via computers and mobile phones, through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaign has made Yellow Book one of the nation's most recognized brands. Yellow Book has approximately 6,000 sales employees, one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made over 50 acquisitions and now operates in 47 states plus the District of Columbia.
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