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-- Syndicated Research Reveals the Facts --
UNIONDALE, NY (April 19, 2007) - According to Knowledge Networks/SRI (KN/SRI), the survey research firm hired by the yellow pages industry to conduct syndicated usage studies, Yellow Book is #1 with Delaware County consumers.
KN/SRI reported that Yellow Book's market share is 48.5% as compared to Idearc's at 47%. Yellow Book edges out Idearc, plus it takes three Idearc directories (including, Chester-Southern Delaware County at 21.7%, East Delaware County at 13.1% and West Delaware County at 12.2%) to cover the area that Yellow Book's Delaware County directory covers.* And, when you compare the cost per lead in Yellow Book versus Idearc's Delaware County directories, it's not even close--Yellow Book wins by a landslide. Stacked side by side, the difference is amazing. The chart below tells the story:
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|
Yellow Book's
Delaware County Directory |
Idearc's
Chester-Southern Delaware County, East Delaware County and
West Delaware County directories |
|
Unit of Advertising - Half Page |
$522** |
$3,119.60** |
|
Market Usage Share |
48.5% |
47% |
|
Total Assumed Leads |
100 |
100 |
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Leads per Publisher |
49 |
47 |
|
Cost per Lead |
$10.65 |
$66.37 |
Yellow Book's philosophy has always been to put the end user first. To do that, Yellow Book publishes a resource that is full of buying information and helpful features. The buying information includes the businesses in Delaware County who take advantage of Yellow Book's low advertising rates and low-cost leads.
"This has been a strong area for Yellow Book," remarks Joe Walsh, Yellow Book's CEO. "We have a large presence with offices throughout the Delaware Valley, but it's our relationship with our customers, and our low advertising rates, that have helped us to grow here."
Yellow Book entered the Philadelphia region a decade ago in 1997 and now publishes 46 directories throughout Pennsylvania, including the Delaware County directory. The directories and the company have continued to grow ever since. Yellow Book currently publishes more than 970 directories in 47 states plus the District of Columbia. The company has a large presence in the area with a regional complex in King of Prussia where more than 700 people are employed. The company also has an office in Chadds Ford.
The new edition of the Yellow Book Delaware County directory hits the streets this April.
*January-December 2006 Yellow Pages Market Reporter study conducted by Knowledge Networks/SRI.
**YPA Rates & Data, March 2007.
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book expects to publish more than 970 printed directory editions in its 2007 fiscal year and to circulate approximately 126 million books. Yellowbook.com, the company's online directory, reaches millions of users via computers and mobile phones, through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaign has made Yellow Book one of the nation's most recognized brands. Yellow Book has approximately 6,000 sales employees, one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made over 50 acquisitions and now operates in 47 states plus the District of Columbia.
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