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Deal includes eight directories from San Juan Islands to Snohomish County
UNIONDALE, NY (May 29, 2007) - Yellow Book USA, the nation's oldest and largest independent publisher of print and online yellow pages directories, announced today the acquisition of MacGregor Publishing Company, headquartered in Mount Vernon, Washington.
The acquisition includes MacGregor Publishing's eight Plaid Book directories that serve Bellingham Whatcom County, Skagit Valley, San Juan Islands, Whidbey Island, Anacortes, Everett and Vicinity, and North and South Snohomish County, with an estimated circulation of 630,000. Yellow Book currently publishes 13 directories in Washington, including Seattle.
MacGregor Publishing has been publishing the Plaid Books for over 20 years. "Like Yellow Book, we believe our strongest point of difference is our people." says MacGregor President, Linda MacGregor. "We are excited to be joining a strong company with values very similar to our own."
"We look forward to serving the Plaid Books communities in Washington," said Joe Walsh, president and CEO of Yellow Book. "We will continue to deliver high quality, easy-to-use print and online directories to consumers while providing affordable advertising options for local businesses."
Yellow Book employs more than 152 people in seven offices located throughout the state of Washington. Nationally, Yellow Book employs more than 8,000 in over 400 offices.
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book expects to publish more than 970 printed directory editions in its 2007 fiscal year and to circulate approximately 126 million books. Yellowbook.com, the company's online directory, reaches millions of users via computers and mobile phones, through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaign has made Yellow Book one of the nation's most recognized brands. Yellow Book has approximately 6,000 sales employees, one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made over 50 acquisitions and now operates in 47 states plus the District of Columbia.
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