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-- comScore Shows Growth Increased in Searches By 85% Year Over Year --
UNIONDALE, NY (June 14, 2007) - The results are in Yellow Book Network, Yellow Book USA's online search property, led the category as the fastest growing Internet yellow pages (IYP) with an astounding 85% growth Q1 2006 to Q1 2007 according to comScore, a leader in measuring the digital world.
Yellow Book Network's 85% increase in searches beat out all other IYP competitors and far outpaced overall category growth of 5%. The company's site enhancements, as well as a national TV campaign and word of mouth were key to driving awareness - and consumers - to the site. The overall growth indicates more consumers are turning to yellowbook.com to find the information they need.
"Our Internet strategy mirrors our Print strategy - both start with the end user in mind. Over the years, we've allocated significant resources to yellowbook.com to improve that end user experience," says Joe Walsh, Yellow Book USA's president and CEO. "The comScore data indicate we're focused on the right areas."
comScore's 1st Quarter 2007 results demonstrate that during the past year, Yellow Book Network not only surpassed its previous records for searches, it also hit a new high in the number of searchers, or new visitors to a website as identified by unique IP addresses.
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book published nearly 1,000 printed directory editions in its 2007 fiscal year with a circulation of approximately 123 million. The company's online directory, yellowbook.com, reaches millions of users via computers and mobile phones, through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaign has made Yellow Book one of the nation's most recognized brands. Yellow Book has approximately 6,000 sales employees, one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made over 50 acquisitions and now operates in 47 states, plus the District of Columbia.
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