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UNIONDALE, NY (July 24, 2007) - Yellow Book USA, a leading national yellow pages and online local search company, announced today that Patrick Marshall has joined the company as Chief New Media Officer. In this role, Marshall will assume operating responsibility for Yellow Book's new media products, including yellowbook.com and search engine advertising.
Marshall has spent more than 28 years in marketing leadership positions, including as a senior executive with Verizon, Frontier Corporation and R. H. Donnelley. At Verizon, Marshall led the launch and management of SuperPages.com. Most recently, Marshall served as president of PJM Strategy Consulting LLC, an Internet and marketing strategy consultancy.
Marshall is a recognized pioneer in the online directory industry. Throughout his career, he has been involved in numerous new media initiatives, including mobile device applications, speech-based search services, and digital information services development. Marshall was the first recipient of The Kelsey Group's New Technologies Leadership Award in 2002.
"We're pleased to have Pat join Yellow Book," said Joe Walsh, president and CEO of Yellow Book. "His extensive knowledge of Internet local search has made him a natural fit for this position. His industry experience will make him a valuable addition to our team, and will no doubt take Yellow Book's Internet products to even higher levels, benefiting both users and advertisers."
Marshall holds a Bachelor of Arts degree in Journalism from Rider University. He has served on the boards of directors of the Interactive Advertising Bureau (IAB) and the Information Industry Association, the board of trustees of The Marketing Science Institute, and the University of Texas at Arlington e-Commerce advisory board. He has also served on the boards of directors of WebVisible and AgendiZe.
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and
online yellow pages directories nationwide. Founded in 1930,
Yellow Book published nearly 1,000 printed directory editions in
its 2007 fiscal year with a circulation of approximately 123 million.
The company's online directory, yellowbook.com, reaches millions
of users via computers and mobile phones through organic web
searches and through Yellow Book's network of partner sites. The company's humorous advertising campaigns have made Yellow
Book one of the nation's most recognized brands. Yellow Book has
approximately 6,000 sales employees, one of the largest media
sales forces in the U.S. Over the past decade Yellow Book has
made over 50 acquisitions and now operates in 47 states, plus the District of Columbia.
An earth-friendly company, Yellow Book asks you to please
recycle your outdated telephone directories. Through its industry-exclusive partnership with not-for-profit Earth 911, you will find
your community's recycling locations in your local Yellow Book and
at www.yellowbook.com/RecyclingInformation. You can also learn
more about recycling and the environment at earth911.org.
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