- Trial Includes Yellow Book Advertisers From Across the Nation
-
UNIONDALE, NY (September 4, 2007) - Yellow Book
USA
, a leading national yellow pages and online local search company, announced today
that it has launched a live advertiser video trial on yellowbook.com,
the company's Internet yellow pages (IYP) site.
The
trial is a test of selected Yellow Book advertisers from across the country. The
advertisers represent a cross-spectrum of small and medium-sized businesses that
advertise on yellowbook.com.
The
yellowbook.com video ads are professionally produced, high-quality spots that provide
advertisers the opportunity to promote their business in their own words and with
strong visuals.
The
video shoots took place at the advertisers' place of business and required little
disruption to their business and time. After professional
editing, the finished videos were added to yellowbook.com to accompany the advertisers'
Internet display ads.
"Video
is a very compelling medium," said Pat Marshall, chief new media officer at
Yellow Book. "An ad with sight, sound and motion is the
next level in Internet local advertiser content. Consumers
are remarkably drawn to it."
According
to eMarketer, August 2007, "Video's high engagement factor, combined with the
Internet's tracking and targeting capabilities, potentially offers (advertisers)
a highly accountable method to sway the hearts and minds of their target audience."
"Video
ads will no doubt strengthen our advertisers' online campaigns by capturing the
attention of users with an addictive medium," added
Marshall
.
About Yellow Book
USA
Yellow Book
USA
is the #1 independent publisher of print and online yellow pages directories nationwide.
Founded in 1930, Yellow Book published nearly 1,000 printed directory editions in
its 2007 fiscal year with a circulation of approximately 123 million. The company's
online directory, yellowbook.com, reaches millions of users via computers and mobile
phones through organic web searches and through Yellow Book's network of partner
sites. The company's humorous advertising campaigns have made Yellow Book one of
the nation's most recognized brands. Yellow Book has approximately 6,000 sales employees,
one of the largest media sales forces in the
U.S.
Over the past decade Yellow Book has made over 50 acquisitions and now operates
in 47 states, plus the
District of Columbia
. Visit the company's website at
www.yellowbook.com.
Yellow
Book asks you to please recycle your outdated telephone directories. Through its
industry-exclusive partnership with Earth 911, you will find your community's recycling
locations in your local Yellow Book and at www.yellowbook.com/RecyclingInformation. You can
also learn more about recycling and the environment at
earth911.org.