- Trial Includes Yellow Book Advertisers From Across the Nation -
UNIONDALE, NY (September 4, 2007) - Yellow Book
The
trial is a test of selected Yellow Book advertisers from across the country. The
advertisers represent a cross-spectrum of small and medium-sized businesses that
advertise on yellowbook.com.
The
yellowbook.com video ads are professionally produced, high-quality spots that provide
advertisers the opportunity to promote their business in their own words and with
strong visuals.
The
video shoots took place at the advertisers' place of business and required little
disruption to their business and time. After professional
editing, the finished videos were added to yellowbook.com to accompany the advertisers'
Internet display ads.
"Video
is a very compelling medium," said Pat Marshall, chief new media officer at
Yellow Book. "An ad with sight, sound and motion is the
next level in Internet local advertiser content. Consumers
are remarkably drawn to it."
According
to eMarketer, August 2007, "Video's high engagement factor, combined with the
Internet's tracking and targeting capabilities, potentially offers (advertisers)
a highly accountable method to sway the hearts and minds of their target audience."
"Video
ads will no doubt strengthen our advertisers' online campaigns by capturing the
attention of users with an addictive medium," added
About Yellow Book
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