- Trial Includes Yellow Book Advertisers From Across the Nation -

UNIONDALE, NY (September 4, 2007) - Yellow Book USA , a leading national yellow pages and online local search company, announced today that it has launched a live advertiser video trial on yellowbook.com, the company's Internet yellow pages (IYP) site.

 

The trial is a test of selected Yellow Book advertisers from across the country. The advertisers represent a cross-spectrum of small and medium-sized businesses that advertise on yellowbook.com.

 

The yellowbook.com video ads are professionally produced, high-quality spots that provide advertisers the opportunity to promote their business in their own words and with strong visuals.

 

The video shoots took place at the advertisers' place of business and required little disruption to their business and time. After professional editing, the finished videos were added to yellowbook.com to accompany the advertisers' Internet display ads.

 

"Video is a very compelling medium," said Pat Marshall, chief new media officer at Yellow Book. "An ad with sight, sound and motion is the next level in Internet local advertiser content. Consumers are remarkably drawn to it."

 

According to eMarketer, August 2007, "Video's high engagement factor, combined with the Internet's tracking and targeting capabilities, potentially offers (advertisers) a highly accountable method to sway the hearts and minds of their target audience."

 

"Video ads will no doubt strengthen our advertisers' online campaigns by capturing the attention of users with an addictive medium," added Marshall .

 

About Yellow Book USA

Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book published nearly 1,000 printed directory editions in its 2007 fiscal year with a circulation of approximately 123 million. The company's online directory, yellowbook.com, reaches millions of users via computers and mobile phones through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaigns have made Yellow Book one of the nation's most recognized brands. Yellow Book has approximately 6,000 sales employees, one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made over 50 acquisitions and now operates in 47 states, plus the District of Columbia . Visit the company's website at www.yellowbook.com.