New Directories in York County and Greenville/Spartanburg
UNIONDALE, NY, March 12, 2008 --Yellow Book USA, a leading yellow pages and online search company, added South Carolina to its national footprint this month with the publication of Yellow Book directories in York County and Greenville/Spartanburg.
With the addition of South Carolina, Yellow Book, the oldest and largest independent publisher of yellow pages, increases its footprint to 48 states plus the District of Columbia.
Yellow Book directories are full of useful buying information with handy features, such as maps, coupons and restaurant menus. The company's internet yellow pages, yellowbook.com, provides a wealth of local and national buying information.
For advertisers, Yellow Book creates a cost-efficient link to potential consumers who are ready to buy, generating opportunities for broad exposure and low-cost leads. Each of the new South Carolina Yellow Book directories reaches a larger population – and has significantly lower advertising rates – than the comparable AT&T directories.
Yellow Book also offers a fully-managed search engine advertising program that promotes local businesses on popular search engines with Google AdWords™ and Yahoo!® Search Marketing.
"We are pleased to be serving the residents and businesses of South Carolina," said Joe Walsh, president and CEO. "The new Greenville/Spartanburg and York County directories reflect Yellow Book's commitment to deliver high quality, easy-to-use yellow pages for residents of South Carolina."
Businesses interested in advertising in Yellow Book or on yellowbook.com are encouraged to go to yellowbook.com and click on Advertise with Us, or call 1-800-YB-YELLOW. Yellow Book's South Carolina office is located in Greenville.
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book published nearly 1,000 printed directory editions in its 2007 fiscal year with a circulation of approximately 123 million. The company's online directory, yellowbook.com, reaches millions of users via computers and mobile phones through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaigns have made Yellow Book one of the nation's most recognized brands. Yellow Book has approximately 6,000 sales employees, one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made over 50 acquisitions and now operates in 47 states, plus the District of Columbia. Visit the company's website at www.yellowbook.com.
Yellow Book asks you to please recycle your outdated telephone directories. Through its industry-exclusive partnership with Earth 911, you will find your community's recycling locations in your local Yellow Book and at www.yellowbook.com/RecyclingInformation. You can also learn more about recycling and the environment at earth911.org