Ranks Number One in March with 54% Gain in Unique Visitors
UNIONDALE, NY, April 16, 2008 --The Yellow Book Network was the top-gaining site in the United States for March 2008, according to comScore, a leader in measuring the digital world.
With a new record of 13.5 million unique visitors in March 2008, traffic to the Yellow Book Network, anchored by yellowbook.com, rose 54% from February to March and more than doubled versus a year ago.
The growth of the site follows on the heels of yellowbook.com's new consumer interface, which was redesigned in January, 2008 for an enhanced overall user experience and greater relevancy in search results. Consumer-friendly features were also added to the site, including advanced interactive mapping with Microsoft® Virtual Earth™ and predictive drop down boxes in the search fields to enable a more precise search.
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book published nearly 1,000 printed directory editions in its 2008 fiscal year with a circulation of approximately 123 million. The company's online directory, yellowbook.com, reaches millions of users via computers and mobile phones through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaigns have made Yellow Book one of the nation's most recognized brands. Yellow Book has a sales force of approximately 5,000 - one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made over 50 acquisitions and now operates in 48 states, plus the District of Columbia. Visit the company's website at www.yellowbook.com.
Yellow Book asks you to please recycle your outdated telephone directories. Through its industry-exclusive partnership with Earth 911, you will find your community's recycling locations in your local Yellow Book and at www.yellowbook.com/RecyclingInformation. You can also learn more about recycling and the environment at earth911.org