SayYellowToTheFuture.com Provides Microsite for Viewing Widescreen TV Ads While Promoting Viral Marketing, Social Networking and Social Media
UNIONDALE, NY, May 22, 2008 -- As part of Yellowbook's recent campaign launch, a new microsite, SayYellowToTheFuture.com, is unveiled today so visitors and customers can view, download and share the new and entertaining TV commercials. In addition, the microsite links to Yellowbook's YouTube channel to engage and connect with the YouTube community. Both the microsite and YouTube channel enable Yellowbook to tap into the viral nature of the web, engaging millions of people in the social networking and social media communities.
SayYellowToTheFuture.com includes information about Vadim Perelman, acclaimed Hollywood director of Oscar-nominated "House of Sand and Fog," and Blanca Soto, former Miss Mexico World, who is featured in one of the spots looking for a clean slate from an embarrassing tattoo. The site also provides information on the company's print and online products and directs users to yellowbook.com to help them search "for what they are really looking for."
From SayYellowToTheFuture.com, visitors can also click through to Yellowbook's YouTube channel, YouTube.com/yellowbookvideo, to watch, share and comment on the TV spots. Visitors can also access the commercial spots directly from YouTube by entering the search words, "Say Yellow to the Future."
The campaign microsite and YouTube channel were developed to capture online interest and searches and to enable Web 2.0 sharing with friends, family and coworkers. Visitors can also download the TV commercials onto their iPod or mobile devices right from the microsite.
About Yellowbook
Since 1930, Yellowbook has focused on a simple goal - connecting consumers with local businesses. Today, Yellowbook is a national leader in local search and advertiser content, managing a comprehensive online and print product portfolio that provides users easy access to local business information and advertisers a single source for cost effective media programs. The Yellowbook Network, anchored by yellowbook.com, reaches millions of users via computers, mobile devices, and organic web searches. WebReach, Yellowbook's fully managed search engine advertising program, places customers' advertising on the major internet search engines. In print, Yellowbook publishes directories in 48 states and the District of Columbia. For more information, visit yellowbook.com.
Yellow Book asks you to please recycle your outdated telephone directories. Through its industry-exclusive partnership with Earth 911, you will find your community's recycling locations in your local Yellow Book and at www.yellowbook.com/RecyclingInformation. You can also learn more about recycling and the environment at earth911.org