UNIONDALE, NY, September 1, 2009 -- Yellowbook, a national leader in the local search industry, announced today that it has purchased the Texas and Louisiana directory assets of ypOne Publishing, the 10th largest independent yellow pages publisher in the U.S.
ypOne publishes 24 print directories in Texas and Louisiana with a circulation totaling 1.4 million and revenues of nearly $14 million. These directories average an age of 20 years and enjoy strong consumer usage and high advertising renewal rates. The transaction also includes the company's online directory services.
This transaction strengthens Yellowbook's position throughout Texas and Louisiana and expands its reach to include a firmly-established foothold in the Golden Triangle area of Beaumont, Texas. Yellowbook will gain a team of quality, experienced sales managers and sales representatives. Businesses and consumers alike in these new markets will benefit from being part of Yellowbook by utilizing its full suite of products and services including website hosting and creation, search engine marketing, video ads, ratings and reviews, and online coupons.
About Yellowbook
Since 1930, Yellowbook has focused on a simple goal - connecting consumers with local businesses. Today, Yellowbook is a national leader in local search and advertiser content, managing a comprehensive online and print product portfolio that provides users easy access to local business information and advertisers a single source for cost effective media programs. The Yellowbook Network, anchored by yellowbook.com, reaches millions of users via computers, mobile devices, and organic web searches. WebReach, Yellowbook's fully managed search engine advertising program, places customers' advertising on the major internet search engines. In print, Yellowbook publishes directories in 48 states and the District of Columbia. For more information, visit yellowbook.com.