Core Values
You'll find Yellowbook core values embraced throughout the company
– principles we live and work by. And it all begins with
respect for our users, our advertisers, and our employees.
Yellowbook Core Values
- Gain Usage
- Build Confidence in Our Brand
- User 1st, Advertiser 2nd, Yellowbook 3rd
- Think Long Term – Act with Integrity
- Under Promise/Over Deliver
- If You Can Help Enough People Get What They Want...You Get What You Want
- People Achieving Career and Personal Goals within the Company
- Career Focus – The Last Place You’ll Ever Want to Work
- Have Fun, Keep Score, Win!
"The most important Yellowbook core value to me? Think
long term, act with integrity. In business today there are
many pressures and possible actions. At Yellowbook, we do
things for the right reasons."
– Jim Haddad, Chief Financial Officer
"People achieving career and personal goals in our company
is the core value most important to me. Uncovering a person’s goals
helps us help them reach their full potential. The sky's the limit
if you’re willing."
– Jim McCusker, Chief Sales Officer