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Today, as a national leader of customized small business marketing solutions, Yellowbook manages an expansive portfolio of digital, mobile and print tools to help its clients efficiently and effectively market their businesses. Yellowbook’s marketing portfolio includes: reputation management; website design, hosting and optimization; scalable, customizable SEM and online presence programs; online and video advertising on the yellowbook.com network; yellow pages print advertising in approximately 1,000 directories in 48 states plus the District of Columbia; direct marketing services, and more.
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Yellowbook is headquartered in Uniondale, New York, and has regional offices located in Cedar Rapids, Iowa and King of Prussia, Pennsylvania, just outside Philadelphia. There are hundreds of Yellowbook local offices throughout the United States.
Yellowbook operates in 48 states, plus the District of Columbia.
At the helm of Yellowbook's leadership team is Bob Gregerson, leading Yell’s US business as interim Chief Executive Officer. Bob is vastly experienced in the technology industry and in particular the consumer segment. He credits much of the success of Yellowbook to his experienced leadership team.
Yellowbook is part of Yell Group PLC, a leading provider of print and digital services within the emerging local eMarketplace for consumers and SMEs across its operations in the UK, US, Spain and some countries in Latin America.
At Yellowbook, we believe that if you can help enough people get what they want, you will get what you want. This holds true for the way we approach our customers as well as the way we treat our valued Yellowbook team members.
Yellowbook provides an environment that embraces individuals and their strengths, and rewards them for their contributions. We work hard (and smart) to achieve our goals, and we also know how to celebrate our victories.
Yellowbook offers exciting job opportunities and career growth. From sales to internet technology, from the east coast to the west (including Hawaii), Yellowbook is always searching for talented individuals. Check out the latest job openings at Yellowbook.
Yellowbook invests in ongoing training and developing employees--for both sales and corporate employees. Training includes initial and ongoing sales training, product and industry training, management courses and seminars, online training and much more. We even keep a large library of helpful books on hand for employees interested in self improvement.
To apply for an open position at Yellowbook, we ask that you complete an application online. If your qualifications match the open position, you will be contacted by a Yellowbook Human Resources recruiter for an interview.
Yellowbook provides a long list of employee benefits, including health insurance and a 401K plan.
In addition to general benefits, Yellowbook also offers educational reimbursement, opportunities for career advancement, ongoing sales, product and industry training, a fun, energetic work environment and abundant recognition programs, including the President's Achievement Club, a distinguished honor awarded to those who go above and beyond to make Yellowbook a highly successful company.
Yellowbook offers a broad portfolio of print and online tools and services that create cost-efficient connections between buyers and sellers, and generate maximum exposure and benefits for advertisers. Yellowbook’s knowledgeable media consultants provide expert advice and guidance, and will develop a unique and tailored advertising approach that’s just right for your business. Clients also receive ongoing metrics reports to monitor and track performance.
Call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m., to set up a no-obligation appointment with a dedicated Yellowbook media consultant. You may also submit your request online.
The video ad will be added to the yellowbook.com premium placement product (Silver, Gold, or Top Placement) that you purchase. There will be a video thumbnail link added to your listing on the results page as well as on your business profile page.
A video thumbnail image is added to your listing on both the results and your business profile pages. When a customer clicks the thumbnail, your video opens and begins to play.
Preparation is key to achieve the greatest results. To help you prepare, a video questionnaire is provided in your Welcome Package. Completion of this questionnaire prior to your video shoot is the most important step in creating a quality, customized video ad for your business.
The professional videographer will arrive at your location and set up for the shoot.
The first 15 minutes are spent walking through your place of business, deciding how to shoot, what to shoot, and getting you comfortable in front of the camera.
The videographer and team will spend approximately one to two hours at your business to obtain required footage needed to create your :30 or :60 second video ad.
We will provide you with a Welcome Package that includes hints and tips on what to wear and common questions that customers have about businesses. Before the day of the shoot, be sure to read through all the information contained within that package. The videographer will help you on the day of the shoot with the best ways to communicate your message to your customers.
The videographer will select the appropriate background music to best fit your video. The video producers were hired for their professional video experience and their artistic and creative talents. They select the music that fits your video based on style, tempo, and creative treatment.
Once the video is finished, an email with a link to your video is sent to you for preview. You will have five days to review your video and to report factual errors only prior to it going live on yellowbook.com
Upon request, a link of your completed video will be provided so you can place it on your business website. The video will continue to be hosted by yellowbook.com in your premium ad.
At the end of the twelve-month contract, you will obtain ownership of the finished video. Such ownership includes a royalty free license to the video background music (solely for use in the video). However, Yellowbook will retain a permanent license of the video. This license will permit Yellowbook's use of all, or a portion, of the video in its business. There will be additional charges for an encoded copy of the video or uncompressed high-quality copy of the video.
Yellowbook currently publishes nearly 1,000 directories for regions and towns across the country.
Yellowbook's directories are distributed to residents and businesses in 48 states, plus the District of Columbia.
According to Local Search Association – 2010 Local Media Tracking Study conducted by Burke, print yellow pages directories generated 11 billion references in 2010. The report stated that 74% of adults referred to the printed yellow pages at least once that year.
There are a number of specific advertising options to gain the attention of buyers in Yellowbook directories, including a variety of display ads, coupons, menus, color choices and the highly visible cover ads.
While many consumers research business information online, they use 2-3 different sources before making a buying decision. In fact, those who use the internet the most hours per week also use print yellow pages 26% more than the average consumer. (Source: Local Search Association - 2010 Local Media Tracking Study conducted by Burke.) Consumers aren’t using the internet instead of print yellow pages, they are using the internet in addition to print yellow pages.
Yellowbook offers broad portfolio of advertising options to create awareness and generate leads for your business. To request a free no-obligation consultation, call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m. You may also submit your request online.
You may call 1-800-YB-YELLOW (1-800-929-3556). Representatives are available 8:00 a.m. to 7:00 p.m. (EST) Monday through Friday. You may also submit your request online.
You will see the name of your business, business phone number and business address.
Free listings appear below paid advertising placements, which include Banner Placement Ads, Top Placement Ads, Gold Placement Ads and Internet Placement Ads.
You will begin to see your free listing appear on yellowbook.com within 7 to 10 business days.
Yellowbook offers a variety of wide portfolio of advertising options to create awareness and generate leads for your business. To request a free no-obligation consultation, call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m. You may also submit your request online.
According to a BIA/Kelsey study, almost all consumers now go online to research products or services in their local area. A comScore Media Metrix: Key Measures report stated that 220 million Americans used the internet in November 2011 and comScore’s Q3 2011 report showed that 93% of internet visitors conducted at least one online search.
ComScore reports there were 23.1 million unique visitors to the Yellowbook Network in December 2011. Yellowbook internal reports from October 2010-September 2011 show nearly 500,000,000 searches were conducted on the Yellowbook Network over a 12-month period.
Yellowbook.com offers multiple targeting and placement options. From top-of-page banner placement ads to gold placement ads with multiple features to video ads that bring your business to life, Yellowbook has the solution for you.
Prominent placement allows you to stand out from your competition by placing your business information above free listings. Your business information will appear when a visitor searches for your business category in your geographical area. Learn more about the available placement options.
A 12-month contract is required and can be paid in monthly installments. Flexible payment options allow you to pay by check or credit card. If you elect to pay in advance, discounts may apply. Speak with your Yellowbook Media Consultant about options.
Call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m., to set up a no-obligation appointment with a dedicated Yellowbook Media Consultant. You may also submit your request online.
Depending upon the product purchased, monthly changes may be allowed to your online ad. Simply contact your representative or call a Yellowbook customer service representative at 1-800-YB-YELLOW (1-800-929-3556) to request changes.
Paid ads on search engine result pages appear to the right, and sometimes above the organic relevant search results in the middle of the page. Potential customers can see your ad when searching for your products or services on search engines like Google or Yahoo! and click through to your website to find critical buying information about your business, products or services. Advertisers set a monthly budget and pay only when their ad is clicked. Ads are removed from rotation once the monthly budget has been met.
Your business information will be shown on popular search engine networks, like Google and Yahoo! with other paid advertisers in the sponsored links section. See a sample search engine results page.
WebReach, Yellowbook's fully managed search engine advertising product is available at a range of price points to suit your budget. Flexible payment options allow you to pay by check or credit card. See your Yellowbook Media Consultant for details.
Before your campaign is published on the search engines, a Yellowbook campaign analyst will call you to explain how your advertising campaign will work.
Should you wish to make changes after your campaign has started, you can reach Yellowbook's WebReach customer service team by dialing 1-888-672-8990. Select option #1 to make changes to your existing WebReach campaign. Select option #2 to make changes to your Yellowbook created website. Representatives are available 6:00 a.m. to 11:00 p.m. CST.
An Xtreme Bundle is a package that offers print, decoupled ads, and may include a website in one rate. Two unique characteristics that make Xtreme Bundles so Xtreme is that the decoupled products in the bundle do not auto-renew and they bill with the print product!
The beauty of Xtreme Bundles is that the customer will receive one bill from the bundles and it will start with the print directory.
No, the "B" on the end of the UDAC designates it as a bundle product and will not auto-renew and will bill with the print product. Keep in mind that only the NGPs, PhotoMotion, and a Foundation website are in the bundle.
Yes, the decoupled items will go online when ready and run through the last bill of the print product.
If an advertiser has an NGP, the Xtreme Bundle NGPB will go online right away when ready. The decoupled NGP continues billing until the bundle begins billing. Keep in mind that the existing NGP must have the same book coverage and heading as the bundle NGPB, otherwise the existing NGP will have to be canceled. If they do not have an NGP on yellowbook.com, the NGPB will go online when it’s ready. The PhotoMotion will work with the same logic. If the customer has a PhotoMotion already, the Xtreme Bundle PhotoMotion will replace the existing PhotoMotion. If the customer does not have a PhotoMotion previously, the bundle PhotoMotion will go online when ready. The PhotoMotion will not attach to other placement items sold outside its specific bundle. There is, however, a manual work-around to attach the PhotoMotion to a Top Placement ad.
Yes.
If an advertiser has an NSP currently and purchases an Xtreme Bundle, the NGPB from the bundle will replace the NSP and continue billing the NSP. This happens until the print product begins billing and the Xtreme Bundle rate takes effect. The benefit to the advertiser is they will receive a few months of the NGPB for the rate of the NSP!
If a bundle sold supercedes an existing yellowbook.com sale, resulting in a cancellation of some or all portions of the existing sale, normal upsell/downsell rules will take effect. The new sales commissions will be adjusted accordingly. No chargebacks will be applied to the original sale.
Yes, you may sell Banners and Top Placement along with a bundle, but these ads do not become part of the bundle package. These limited inventory ads, however, will begin to bill once they go live. They will continue to bill when the print directory begins billing. In MediaPro, limited inventory items are added in the decoupled section of Contract Editor.
Yes. There is a manual work-around to allow the PhotoMotion to attach to the Top Placement ad.
No. Currently 60 or 30 second videos are not supported within bundles. 60 or 30 second videos must be sold with a la carte placement products.
Yes, you may sell additional products at the rate provided on the rate card, but items can’t be added to the bundle itself.
The Xtreme Bundle is intended to be a single directory package. This also means that the print scope and net coverage must be the same in the bundle.
We spent time thinking of what would a majority of our advertisers want in a bundle and coupons are not for every business. For that reason, we kept them out of the bundles. If an advertiser does want a coupon, it can be sold a la carte outside of the bundle at the rate provided on the rate card.
No, we took this into account for you. Platinum and Gold Club have already been adjusted into the bundle rate to give the best possible rate to our advertiser. The bundle can be used to make an advertiser eligible for Platinum or Gold Club so they can save on any additional products they add alongside the bundle.
Package Editor contains all of your bundle packages. Simply click on the bundle that you want, select the pieces that suit the customer, and click add. You will see the package is now located within the Contract Editor for that customer.
The bundle was designed to be just that - a bundle. If a piece is left out or a portion is later decided to be not needed, the entire bundle must be removed and replaced with a new bundle from the Bundle Editor.
Within bundle editor in MediaPro, a drop-down list will contain available ad sizes to choose from. This will give you the available ad choices until the QCE’s are exhausted. Buy-up cannot be used at this time with the bundles.
Unfortunately, no. The bundles are a great way to offer more to a customer without them spending a lot more, but we do ask them to maintain their dollars.
Yes, a customer may buy additional bundles for the bundle rate.
Yes, you may use one metered number to appear in the print book, on yellowbook.com, and on their Foundation website.
The advertiser can cancel the bundle up until the sales close date for the print market. Partial cancellations of bundles are not allowed. If the customer wishes to keep any items from the bundle the customer would need to sign a superceding contract for the items at the a la carte pricing. The bundles cannot be canceled after the print sales close date. If the bundle is canceled, the rep would have a chargeback on commissions.
No. The revenue will be divided proportionally between print and yellowbook.com. This has no impact on the advertiser.
No. Currently bundles are stand-alone packages where the video inside the bundle will only attach to the NGPs within the bundle. Top Placement ads are an exception to this whereas they will have the PhotoMotion from a bundle attach to it.
A bundle is a stand-alone package and will not have PhotoMotion ads from outside the bundle attach to it.
Since bundles are stand-alone packages, only the PhotoMotion sold within a specific bundle will appear with those NGPs. It will not appear within listings for a different bundle.
Yes. Even though a business may already have a website, a Foundation page can provide value by being customized to a specific area and/or specific trade for that business potentially making the Foundation page a better fit for a specific search than their website would fulfill.
Like Yellowbook.com placement items such as NGPs and NSPs, it can have limited modifications.
A Foundation website may have two links which can be links to another website or to a PDF which must be supplied to Adworks with the copy sheet.
Yes. The PhotoMotion video will be connected to the Foundation website.
Yes. The Foundation website does include statistical reporting. A password and location will be emailed to the advertiser.
No. An existing domain name/web address not supplied by Yellowbook cannot be transferred to a Foundation website. All Foundation websites must have new domain names/web addresses. For an upgrade to a 5-page website, an advertiser does have the option to transfer an existing domain name/web address.
Yes. A domain name transfer can be done for $30.
No. The set-up fee will be waived when upgrading to a 5-page website. All other website purchases will still have the set-up fee.
Yellowbook is striving to create the best products, pricing, and promotions to allow our sales force the tools to give advertisers leads for less. Currently, there are some limits of Xtreme Bundles’ yellowbook.com portion communicating with other yellowbook.com products.
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