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Yellowbook is a leading national yellow pages and online local search company that connects buyers with sellers. Yellowbook provides consistent, reliable, easy-to-use local business and key community information free to consumers across the country. For advertisers, Yellowbook provides low-cost leads through Yellowbook print directories, yellowbook.com, and WebReach, Yellowbook's search engine advertising program.
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There are approximately 400 Yellowbook local offices throughout the United States. Yellowbook is headquartered in Uniondale, New York, and regional offices are located in Cedar Rapids, Iowa and King of Prussia, Pennsylvania, just outside Philadelphia.
Yellowbook operates in 48 states, plus the District of Columbia.
At the helm of Yellowbook's leadership team is Joe Walsh, a well-known veteran of the yellow pages industry and a visionary for Yellowbook's future. As president and CEO of Yellowbook, Joe credits much of the success of Yellowbook to his experienced leadership team.
Yellowbook is owned by the Yell Group. Based in the United Kingdom, Yell Group is a leading international directories business operating in the classified advertising market.
At Yellowbook, our core values drive everything we do. We believe that if you can help enough people get what they want, you will get what you want. This holds true for the way we approach our customers as well as the way we treat our valued Yellowbook team members.
Yellowbook provides an environment that embraces individuals and their strengths, and rewards them for their contributions. We work hard (and smart) to achieve our goals, and we also know how to celebrate our victories.
Yellowbook offers exciting job opportunities and career growth. From sales to internet technology, from the east coast to the west (including Hawaii), Yellowbook is always searching for talented individuals. Check out the latest job openings at Yellowbook.
Each year, Yellowbook makes a large investment in training and developing employees--for both sales and corporate employees. Training includes initial and ongoing sales training, product and industry training, management courses and seminars, online training and much more. We even keep a large library of helpful books on hand for employees interested in self improvement.
To apply for an open position at Yellowbook, we ask that you complete an application online. If your qualifications match the open position, you will be contacted by a Yellowbook Human Resources recruiter for an interview.
Yellowbook provides a long list of employee benefits, including health insurance and a 401K plan.
In addition to general benefits, Yellowbook also offers educational reimbursement, opportunities for career advancement, ongoing sales, product and industry training, a fun, energetic work environment and abundant recognition programs, including the President's Achievement Club, a distinguished honor awarded to those who go above and beyond to make Yellowbook a highly successful company.
Yellowbook creates a cost-efficient link, in print and online, between buyers and sellers, generating maximum exposure and benefits for advertisers. Businesses have the option to advertise in Yellowbook's print directories, on yellowbook.com and across the internet with WebReach, Yellowbook's search engine advertising program. Yellowbook's knowledgeable media consultants work with businesses to develop a tailored advertising approach that will provide the best reach and return on investment. At Yellowbook, we call this "leads for less."
Yellowbook has a print directory circulation of 123 million, reaching residents and businesses nationwide-in 48 states, plus the District of Columbia. Yellowbook.com is the nation's fastest growing internet yellow pages network1 with millions of visitors coming to the site every month to search for businesses and buying information. WebReach brings consumers to you through popular search engines advertising vehicles like Google AdWords and Yahoo!
1Source: comScore 2007
Call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m., to set up a no-obligation appointment with a dedicated Yellowbook media consultant. You may also submit your request online.
The video ad will be added to the yellowbook.com premium placement product (Silver, Gold, or Top Placement) that you purchase. There will be a video thumbnail link added to your listing on the results page as well as on your business profile page.
A video thumbnail image is added to your listing on both the results and your business profile pages. When a customer clicks the thumbnail, your video opens and begins to play.
Preparation is key to achieve the greatest results. To help you prepare, a video questionnaire is provided in your Welcome Package. Completion of this questionnaire prior to your video shoot is the most important step in creating a quality, customized video ad for your business.
The professional videographer will arrive at your location and set up for the shoot.
The first 15 minutes are spent walking through your place of business, deciding how to shoot, what to shoot, and getting you comfortable in front of the camera.
The videographer and team will spend approximately one to two hours at your business to obtain required footage needed to create your :30 or :60 second video ad.
We will provide you with a Welcome Package that includes hints and tips on what to wear and common questions that customers have about businesses. Before the day of the shoot, be sure to read through all the information contained within that package. The videographer will help you on the day of the shoot with the best ways to communicate your message to your customers.
The videographer will select the appropriate background music to best fit your video. The video producers were hired for their professional video experience and their artistic and creative talents. They select the music that fits your video based on style, tempo, and creative treatment.
Once the video is finished, an email with a link to your video is sent to you for preview. You will have five days to review your video and to report factual errors only prior to it going live on yellowbook.com
Upon request, a link of your completed video will be provided so you can place it on your business website. The video will continue to be hosted by yellowbook.com in your premium ad.
At the end of the twelve-month contract, you will obtain ownership of the finished video. Such ownership includes a royalty free license to the video background music (solely for use in the video). However, Yellowbook will retain a permanent license of the video. This license will permit Yellowbook's use of all, or a portion, of the video in its business. There will be additional charges for an encoded copy of the video or uncompressed high-quality copy of the video.
Yellowbook currently publishes nearly 1,000 directories for regions and towns across the country.
Yellowbook's directories are distributed to residents and businesses in 48 states, plus the District of Columbia.
According to Knowledge Networks/SRI (KN/SRI), print yellow pages directories generated 13.4 BILLION references in 2007. To measure usage of Yellowbook directories, Yellowbook, along with other yellow pages publishers, work with KN/SRI to conduct an unbiased syndicated usage report in various markets throughout the country.
There are a number of specific advertising options to gain the attention of buyers in Yellowbook directories, including a variety of display ads, coupons, menus, color choices and the highly visible cover ads.
Consumers do use the internet to search for buying information -- in fact 3.8 billion did so in 2007. But with more than 13.4 billion references in print yellow pages directories in 2007, it is clear that the majority of consumers turn to print directories when they are ready to buy.
Sources: comScore 2007; KN/SRI 2007.
Yellowbook offers a variety of advertising options to suit every need. From local print directories to online yellow pages and advertising on search engines like Google and Yahoo!, Yellowbook provides services to get your business noticed. To request a free no-obligation consultation, call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m. You may also submit your request online.
You may call 1-800-YB-YELLOW (1-800-929-3556). Representatives are available 8:00 a.m. to 7:00 p.m. (EST) Monday through Friday.
You will see the name of your business, business phone number and business address.
Free listings appear below paid advertising placements, which include Banner Placement Ads, Top Placement Ads, Gold Placement Ads and Internet Placement Ads.
You will begin to see your free listing appear on yellowbook.com within 7 to 10 business days.
Yellowbook offers a variety of advertising options to suit every need. From local print directories to online yellow pages and advertising on search engines like Google and Yahoo! ,Yellowbook provides services to get your business noticed. To request a free no-obligation consultation, call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m. You may also submit your request online.
According to comScore, a leader in measuring the digital world, 3.8 billion internet yellow page search queries were conducted in 2007.
Source: comScore 2007
According to comScore, the Yellowbook Network, anchored by yellowbook.com, was the top gaining site in the United States for March 2008.
Source: comScore
There are a variety of advertising options on yellowbook.com. From top-of-page Banner Placement ads to Gold Placement ads with links to your website, a coupon option, driving directions to your business and much more.
Prominent placement allows you to stand out from your competition by placing your business information above free listings. Your business information will appear when a visitor searches for your business category in your geographical area. Learn more about the available placement options.
A 12-month contract is required and can be paid in monthly installments. Flexible payment options allow you to pay by check or credit card. If you elect to pay in advance, discounts may apply. Speak with your Yellowbook Media Consultant about options.
Call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m., to set up a no-obligation appointment with a dedicated Yellowbook Media Consultant. You may also submit your request online.
Depending upon the product purchased, monthly changes may be allowed to your online ad. Simply contact your representative or call a Yellowbook customer service representative at 1-800-YB-YELLOW (1-800-929-3556) to request changes.
Potential customers searching for your products or services could see your ad on search engines like Google or Yahoo!, click your ad (which appears to the right and sometimes above relevant search results), and be directed to your website where they find critical buying information about your business, products or services. You set a monthly budget that is spent when potential customers click on your ad.
Your business information will be shown on popular search engine networks, like Google and Yahoo! with other paid advertisers in the sponsored links section. See a sample search engine results page.
WebReach, Yellowbook's fully managed search engine advertising product is available at a range of price points to suit your budget. Flexible payment options allow you to pay by check or credit card. See your Yellowbook Media Consultant for details.
Before your campaign is published on the search engines, a Yellowbook campaign analyst will call you to explain how your advertising campaign will work.
Should you wish to make changes after your campaign has started, you can reach Yellowbook's WebReach customer service team by dialing 1-888-672-8990. Select option #1 to make changes to your existing WebReach campaign. Select option #2 to make changes to your Yellowbook created website. Representatives are available 6:00 a.m. to 11:00 p.m. CST.
An Xtreme Bundle is a package that offers print, decoupled ads, and may include a website in one rate. For most customers, we are offering more advertising for a little more than what they were paying last year. Two unique characteristics that make Xtreme Bundles so Xtreme is that the decoupled products in the bundle do not auto-renew and they bill with the print product!
The beauty of Xtreme Bundles is that the customer will receive one bill from the bundles and it will start with the print directory.
No, the "B" on the end of the UDAC designates it as a bundle product and will not auto-renew and will bill with the print product. Keep in mind that only the NGPs, PhotoMotion, and a Foundation website are in the bundle.
Yes, the decoupled items will go online when ready and run through the last bill of the print product.
If an advertiser has an NGP, the Xtreme Bundle NGPB will go online right away when ready. The decoupled NGP continues billing until the bundle begins billing. Keep in mind that the existing NGP must have the same book coverage and heading as the bundle NGPB, otherwise the existing NGP will have to be canceled. If they do not have an NGP on yellowbook.com, the NGPB will go online when it’s ready. The PhotoMotion will work with the same logic. If the customer has a PhotoMotion already, the Xtreme Bundle PhotoMotion will replace the existing PhotoMotion. If the customer does not have a PhotoMotion previously, the bundle PhotoMotion will go online when ready. The PhotoMotion will not attach to other placement items sold outside its specific bundle. There is, however, a manual work-around to attach the PhotoMotion to a Top Placement ad.
Yes.
If an advertiser has an NSP currently and purchases an Xtreme Bundle, the NGPB from the bundle will replace the NSP and continue billing the NSP. This happens until the print product begins billing and the Xtreme Bundle rate takes effect. The benefit to the advertiser is they will receive a few months of the NGPB for the rate of the NSP!
If a bundle sold supercedes an existing yellowbook.com sale, resulting in a cancellation of some or all portions of the existing sale, normal upsell/downsell rules will take effect. The new sales commissions will be adjusted accordingly. No chargebacks will be applied to the original sale.
Yes, you may sell Banners and Top Placement along with a bundle, but these ads do not become part of the bundle package. These limited inventory ads, however, will begin to bill once they go live. They will continue to bill when the print directory begins billing. In MediaPro, limited inventory items are added in the decoupled section of Contract Editor.
Yes. There is a manual work-around to allow the PhotoMotion to attach to the Top Placement ad.
No. Currently 60 or 30 second videos are not supported within bundles. 60 or 30 second videos must be sold with a la carte placement products.
Yes, you may sell additional products at the rate provided on the rate card, but items can’t be added to the bundle itself.
The Xtreme Bundle is intended to be a single directory package. This also means that the print scope and net coverage must be the same in the bundle.
We spent time thinking of what would a majority of our advertisers want in a bundle and coupons are not for every business. For that reason, we kept them out of the bundles. If an advertiser does want a coupon, it can be sold a la carte outside of the bundle at the rate provided on the rate card.
No, we took this into account for you. Platinum and Gold Club have already been adjusted into the bundle rate to give the best possible rate to our advertiser. The bundle can be used to make an advertiser eligible for Platinum or Gold Club so they can save on any additional products they add alongside the bundle.
Package Editor contains all of your bundle packages. Simply click on the bundle that you want, select the pieces that suit the customer, and click add. You will see the package is now located within the Contract Editor for that customer.
The bundle was designed to be just that - a bundle. If a piece is left out or a portion is later decided to be not needed, the entire bundle must be removed and replaced with a new bundle from the Bundle Editor.
Within bundle editor in MediaPro, a drop-down list will contain available ad sizes to choose from. This will give you the available ad choices until the QCE’s are exhausted. Buy-up cannot be used at this time with the bundles.
Unfortunately, no. The bundles are a great way to offer more to a customer without them spending a lot more, but we do ask them to maintain their dollars.
Yes, a customer may buy additional bundles for the bundle rate.
Yes, you may use one metered number to appear in the print book, on yellowbook.com, and on their Foundation website.
The advertiser can cancel the bundle up until the sales close date for the print market. Partial cancellations of bundles are not allowed. If the customer wishes to keep any items from the bundle the customer would need to sign a superceding contract for the items at the a la carte pricing. The bundles cannot be canceled after the print sales close date. If the bundle is canceled, the rep would have a chargeback on commissions.
No. The revenue will be divided proportionally between print and yellowbook.com. This has no impact on the advertiser.
No. Currently bundles are stand-alone packages where the video inside the bundle will only attach to the NGPs within the bundle. Top Placement ads are an exception to this whereas they will have the PhotoMotion from a bundle attach to it.
A bundle is a stand-alone package and will not have PhotoMotion ads from outside the bundle attach to it.
Since bundles are stand-alone packages, only the PhotoMotion sold within a specific bundle will appear with those NGPs. It will not appear within listings for a different bundle.
Yes. Even though a business may already have a website, a Foundation page can provide value by being customized to a specific area and/or specific trade for that business potentially making the Foundation page a better fit for a specific search than their website would fulfill.
Like Yellowbook.com placement items such as NGPs and NSPs, it can have limited modifications.
A Foundation website may have two links which can be links to another website or to a PDF which must be supplied to Adworks with the copy sheet.
Yes. The PhotoMotion video will be connected to the Foundation website.
Yes. The Foundation website does include statistical reporting. A password and location will be emailed to the advertiser.
No. An existing domain name/web address not supplied by Yellowbook cannot be transferred to a Foundation website. All Foundation websites must have new domain names/web addresses. For an upgrade to a 5-page website, an advertiser does have the option to transfer an existing domain name/web address.
Yes. A domain name transfer can be done for $30.
No. The set-up fee will be waived when upgrading to a 5-page website. All other website purchases will still have the set-up fee.
Yellowbook is striving to create the best products, pricing, and promotions to allow our sales force the tools to give advertisers leads for less. Currently, there are some limits of Xtreme Bundles’ yellowbook.com portion communicating with other yellowbook.com products.
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