Frequently Asked Questions (FAQs) About Pay Per Click (PPC) Advertising and Search Engine Marketing (SEM) with Yellowbook
How does search engine advertising work?
Potential customers searching for your products or services could see your ad on search engines like Google or Yahoo!, click your ad (which appears to the right and sometimes above relevant search results), and be directed to your website where they find critical buying information about your business, products or services. You set a monthly budget that is spent when potential customers click on your ad. Want to know more? Watch the WebReach demo.
Back to Top
Where will my business information be shown?
Your business information will be shown on popular search engine networks, like Google and Yahoo! with other paid advertisers in the sponsored links section. See a sample search engine results page.
Back to Top
What methods of payment are available?
WebReach, Yellowbook's fully managed search engine advertising product is available at a range of price points to suit your budget. Flexible payment options allow you to pay by check or credit card. See your Yellowbook Media Consultant for details.
Back to Top
How do I get started?
Call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m., to set up a no-obligation appointment with a dedicated Yellowbook media consultant. You may also submit your request online.
Back to Top
How do I make changes to my campaign?
Before your campaign is published on the search engines, a Yellowbook campaign analyst will call you to explain how your advertising campaign will work.
Should you wish to make changes after your campaign has started, you can reach Yellowbook's WebReach customer service team by dialing 1-888-672-8990. Select option #1 to make changes to your existing WebReach campaign. Select option #2 to make changes to your Yellowbook created website. Representatives are available 6:00 a.m. to 11:00 p.m. CST.
Back to Top
What else could Yellowbook do for my business?
Yellowbook offers a variety of advertising options to suit every need. From local print directories to online yellow pages and advertising on search engines like Google and Yahoo!, Yellowbook provides services to get your business noticed. To request a free no-obligation consultation, call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m. You may also submit your request online.
Back to Top