Frequently Asked Questions (FAQs) About Internet Video Advertising on Yellowbook.com
How will the video ad be integrated into my yellowbook.com ad?
The video ad will be added to the yellowbook.com premium placement product (Silver, Gold, or Top Placement) that you purchase. There will be a video thumbnail link added to your listing on the results page as well as on your business profile page.
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How will my customers find my video on yellowbook.com?
A video thumbnail image is added to your listing on both the results and your business profile pages. When a customer clicks the thumbnail, your video opens and begins to play.
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What is the first thing I need to do when purchasing a custom video ad?
Preparation is key to achieve the greatest results. To help you prepare, a video questionnaire is provided in your Welcome Package. Completion of this questionnaire prior to your video shoot is the most important step in creating a quality, customized video ad for your business.
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What happens on the day of the shoot for a custom video?
The professional videographer will arrive at your location and set up for the shoot.
The first 15 minutes are spent walking through your place of business, deciding how to shoot, what to shoot, and getting you comfortable in front of the camera.
The videographer and team will spend approximately one to two hours at your business to obtain required footage needed to create your :30 or :60 second video ad.
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How do I know what to say or wear for my custom video shoot?
We will provide you with a Welcome Package that includes hints and tips on what to wear and common questions that customers have about businesses. Before the day of the shoot, be sure to read through all the information contained within that package. The videographer will help you on the day of the shoot with the best ways to communicate your message to your customers.
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Who will select the music for my custom video?
The videographer will select the appropriate background music to best fit your video. The video producers were hired for their professional video experience and their artistic and creative talents. They select the music that fits your video based on style, tempo, and creative treatment.
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Do I get to see my video before it goes live on yellowbook.com?
Once the video is finished, an email with a link to your video is sent to you for preview. You will have five days to review your video and to report factual errors only prior to it going live on yellowbook.com
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Can I use my video elsewhere?
Upon request, a link of your completed video will be provided so you may place on your business website. The video will continue to be hosted by yellowbook.com in your premium ad.
At the end of the twelve-month contract, you will obtain ownership of the finished video. Such ownership includes a royalty free license to the video background music (solely for use in the video). However, Yellowbook will retain a permanent license of the video. This license will permit Yellowbookâs use of all, or a portion, of the video in its business. There will be additional charges for an encoded copy of the video or uncompressed high-quality copy of the video.
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