Frequently Asked Questions
Yellowbook's Advertising Options
Yellowbook Print Directories
Internet Advertising Options - Free Listing on yellowbook.com
Internet Advertising Options - yellowbook.com
Internet Advertising Options - Search Engine Advertising with WebReach
About Yellowbook
What is Yellowbook?
Yellowbook is a leading national yellow pages and online local search company that connects buyers with sellers. Yellowbook provides consistent, reliable, easy-to-use local business and key community information free to consumers across the country. For advertisers, Yellowbook provides low-cost leads through Yellowbook print directories, yellowbook.com, and WebReach, Yellowbook's search engine advertising program.
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Where is Yellowbook located?
There are approximately 400 Yellowbook local offices throughout the United States. Yellowbook is headquartered in Uniondale, New York, and regional offices are located in Cedar Rapids, Iowa and King of Prussia, Pennsylvania, just outside Philadelphia.
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Where does Yellowbook do business?
Yellowbook operates in 48 states, plus the District of Columbia.
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Who is Yellowbook's Senior Leadership Team?
At the helm of Yellowbook's leadership team is Joe Walsh, a well-known veteran of the yellow pages industry and a visionary for Yellowbook's future. As president and CEO of Yellowbook, Joe credits much of the success of Yellowbook to his experienced leadership team.
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What is the ownership structure of Yellowbook?
Yellowbook is owned by the Yell Group. Based in the United Kingdom, Yell Group is a leading international directories business operating in the classified advertising market.
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Does Yellowbook support a recycling program?
Recycling is important to Yellowbook. We have an industry-exclusive partnership with Earth 911 whose primary objective is to disseminate accurate environmental information and education to the nation's consumers and businesses at no cost to the taxpayers or consumers. Go to Earth 911's website to find out where you can recycle your directory.
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Careers
What is the culture like at Yellowbook?
At Yellowbook, our core values drive everything we do. We believe that if you can help enough people get what they want, you will get what you want. This holds true for the way we approach our customers as well as the way we treat our valued Yellowbook team members.
Yellowbook provides an environment that embraces individuals and their strengths, and rewards them for their contributions. We work hard (and smart) to achieve our goals, and we also know how to celebrate our victories.
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What types of career opportunities are available?
Yellowbook offers exciting job opportunities and career growth. From sales to internet technology, from the east coast to the west (and Hawaii), Yellowbook is always searching for talented individuals. Check out the latest job openings at Yellowbook.
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What type of career development does Yellowbook offer?
Each year, Yellowbook makes a large investment in training and developing employees--for both sales and corporate employees. Training includes initial and ongoing sales training, product and industry training, management courses and seminars, online training and much more. We even keep a large library of helpful books on hand for employees interested in self improvement.
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What are the steps in the recruitment process?
To apply for an open position at Yellowbook, we ask that you complete an application online. If your qualifications match the open position, you will be contacted by a Yellowbook Human Resources recruiter for an interview.
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What types of benefits does Yellowbook offer?
Yellowbook provides a long list of employee benefits, including health insurance and a 401K plan.
In addition to general benefits, Yellowbook also offers educational reimbursement, opportunities for career advancement, ongoing sales, product and industry training, a fun, energetic work environment and abundant recognition programs, including the President's Achievement Club, a distinguished honor awarded to those who go above and beyond to make Yellowbook a highly successful company.
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Yellowbook's Advertising Options
What advertising options does Yellowbook offer?
Yellowbook creates a cost-efficient link, in print and online, between buyers and sellers, generating maximum exposure and benefits for advertisers. Businesses have the option to advertise in Yellowbook's print directories, on yellowbook.com and across the internet with WebReach, Yellowbook's search engine advertising program. Yellowbook's knowledgeable media consultants work with businesses to develop a tailored advertising approach that will provide the best reach and return on investment. At Yellowbook, we call this "leads for less."
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How does Yellowbook reach consumers?
Yellowbook has a print directory circulation of 123 million, reaching residents and businesses nationwide-in 48 states, plus the District of Columbia. Yellowbook.com is the nation's fastest growing internet yellow pages network1 with millions of visitors coming to the site every month to search for businesses and buying information. WebReach brings consumers to you through popular search engines advertising vehicles like Google AdWords and Yahoo!
1Source: comScore 2007
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How do I advertise with Yellowbook?
Call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m., to set up a no-obligation appointment with a dedicated Yellowbook media consultant. You may also submit your request online.
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Yellowbook Print Directories
How many print directories does Yellowbook publish?
Yellowbook currently publishes nearly 1,000 directories for regions and towns across the country.
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Where are the print directories distributed?
Yellowbook's directories are distributed to residents and businesses in 48 states, plus the District of Columbia.
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How many consumers use Yellowbook print directories?
According to Knowledge Networks/SRI (KN/SRI), print yellow pages directories generated 13.4 BILLION references in 2007. To measure usage of Yellowbook directories, Yellowbook, along with other yellow pages publishers, work with KN/SRI to conduct an unbiased syndicated usage report in various markets throughout the country.
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What advertising options are available in Yellowbook directories?
There are a number of specific advertising options to gain the attention of buyers in Yellowbook directories, including a variety of display ads, coupons, menus, color choices and the highly visible cover ads.
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Don't consumers use the internet to search for buying information?
Consumers do use the internet to search for buying information -- in fact 3.8 billion did so in 2007. But with more than 13.4 billion references in print yellow pages directories in 2007, it is clear that the majority of consumers turn to print directories when they are ready to buy.
Sources: comScore 2007; KN/SRI 2007.
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How do I advertise my business in a Yellowbook print directory?
Call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m., to set up a no-obligation appointment with a dedicated Yellowbook media consultant. You may also submit your request online.
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What else could Yellowbook do for my business?
Yellowbook offers a variety of advertising options to suit every need. From local print directories to online yellow pages and advertising on search engines like Google and Yahoo!, Yellowbook provides services to get your business noticed. To request a free no-obligation consultation, call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m. You may also submit your request online.
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Internet Advertising Options
Free Listing on yellowbook.com
How do I request a free listing on yellowbook.com?
You may call 1-800-YB-YELLOW (1-800-929-3556). Representatives are available 8:00 a.m. to 7:00 p.m. (EST) Monday through Friday.
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What information could I expect to see on yellowbook.com with a free listing?
The name of your business, business phone number and business address.
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Where will my business information be shown?
Free listings appear below paid advertising placements, which include Banner Placement Ads, Top Placement Ads, Gold Placement Ads and Internet Placement Ads.
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When will I see my ad appear?
You will begin to see your free listing appear on yellowbook.com within 7 to 10 business days.
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What else could Yellowbook do for my business?
Yellowbook offers a variety of advertising options to suit every need. From local print directories to online yellow pages and advertising on search engines like Google and Yahoo!,Yellowbook provides services to get your business noticed. To request a free no-obligation consultation, call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m. You may also submit your request online.
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yellowbook.com
How many people search internet yellow pages for buying information?
According to comScore, a leader in measuring the digital world, 3.8 billion internet yellow page search queries were conducted in 2007.
Source: comScore 2007
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How many people search yellowbook.com?
According to comScore, the Yellowbook Network, anchored by yellowbook.com, was the top gaining site in the United States for March 2008.
Source: comScore
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What are the advertising options on yellowbook.com?
There are a variety of advertising options on yellowbook.com. From top-of-page Banner Placement ads to Gold Placement ads with links to your website, a coupon option, driving directions to your business and much more.
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Where will my business information be shown?
Prominent placement allows you to stand out from your competition by placing your business information above free listings. Your business information will appear when a visitor searches for your business category in your geographical area. Learn more about the available placement options.
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What methods of payment are available?
A 12-month contract is required and can be paid in monthly installments. Flexible payment options allow you to pay by check or credit card. If you elect to pay in advance, discounts may apply. Speak with your Yellowbook Media Consultant about options.
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How do I get my ad placed on yellowbook.com?
Call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m., to set up a no-obligation appointment with a dedicated Yellowbook Media Consultant. You may also submit your request online.
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How do I make changes to my ad?
Depending upon the product purchased, monthly changes may be allowed to your online ad. Simply contact your representative or call a Yellowbook customer service representative at 1-800-YB-YELLOW (1-800-929-3556) to request changes.
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What else can Yellowbook do for my business?
Yellowbook offers a variety of advertising options to suit every need. From local print directories to online yellow pages and advertising on search engines like Google and Yahoo!, Yellowbook provides services to get your business noticed. To request a free no-obligation consultation, call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m. You may also submit your request online.
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Search Engine Advertising with WebReach
How does search engine advertising work?
Potential customers searching for your products or services could see your ad on search engines like Google or Yahoo!, click your ad (which appears to the right and sometimes above relevant search results), and be directed to your website where they find critical buying information about your business, products or services. You set a monthly budget that is spent when potential customers click on your ad. Want to know more? Watch the WebReach demo.
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Where will my business information be shown?
Your business information will be shown on popular search engine networks, like Google and Yahoo! with other paid advertisers in the sponsored links section. See a sample search engine results page.
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What methods of payment are available?
WebReach, Yellowbook's fully managed search engine advertising product is available at a range of price points to suit your budget. Flexible payment options allow you to pay by check or credit card. See your Yellowbook Media Consultant for details.
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How do I get started?
Call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m., to set up a no-obligation appointment with a dedicated Yellowbook media consultant. You may also submit your request online.
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How do I make changes to my campaign?
Before your campaign is published on the search engines, a Yellowbook campaign analyst will call you to explain how your advertising campaign will work.
Should you wish to make changes after your campaign has started, you can reach Yellowbook's WebReach customer service team by dialing 1-888-672-8990. Select option #1 to make changes to your existing WebReach campaign. Select option #2 to make changes to your Yellowbook created website. Representatives are available 6:00 a.m. to 11:00 p.m. CST.
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What else could Yellowbook do for my business?
Yellowbook offers a variety of advertising options to suit every need. From local print directories to online yellow pages and advertising on search engines like Google and Yahoo!, Yellowbook provides services to get your business noticed. To request a free no-obligation consultation, call 1-800-YB-YELLOW (1-800-929-3556), Monday through Friday from 8:00 a.m. to 7:00 p.m. You may also submit your request online.
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